DBC_42 | smart communications |

clear clever & classy

We make ’em see it your way

leave a comment »

It’s not what you say; it’s what people hear.
We make absolutely sure that what you want heard gets said.


DBC Logo

In this era of fake news, alternative facts, lies, and misspeaking, you have to manage news. You have to influence reporting. You have to shape perception. You have to let them see it your way. We make sure they hear exactly what you want them to hear, in the media, correspondence, and speech.

voice & WhatsApp +27 (0)76 349 6316 | email


You’ve read all about it. You’ve seen footage; images. There’s been reports. Others confirm it. Yet, it’s probably, and probably highly probably, false, even if only by selective omission, or incompleteness. You are never safe in the current world of ravenous media wannabefirstness.

James Watt, co-founder of BrewDog, in his delightfull and sprightly book, Business for Punks, says, “You need to be a communication genius. If you’re not a good communicator… you are just wasting everybody’s time. Unless you’re almost at oracle status, you don’t have a chance of getting your team aligned; of getting people excited about what you do; or of effectively negotiating.

“Everything you say makes perfect sense in your head. The hard part is ensuring that it makes perfect sense for the person or people you are saying it to as well.

“Open the door for ambiguity or misinterpretation and you also let in doubt. Then you really are screwed.

“So, do the prep, and take the time to deliver top-dollar communication, whatever the medium.

“Put thought into what you say and how you say it.”

The DBC logo depicts the number 42: The Answer to The Ultimate Question of Life, the Universe, and Everything
(The Hitchhiker’s Guide to the Galaxy, by Douglas Adams)



Written by The Boss of Bold

September 29, 2008 at 4:08 pm

Leave a Reply

Please log in using one of these methods to post your comment:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s